Red Bull sponsors several extreme sports pros who produce videos with gnarly titles such as “Wakeboarding in the Swamps of Louisiana” and “Dust and Bones.” But through a partnership with online health startup Fitocracy, the company now wants to motivate average joes to submit decidedly non-extreme reports with names such...

During a winter season where Red Sox fans have sat held by the seat of their pants, waiting for management to make a splash that never came, it is easily understandable why those same fans are turning their attention toward the fortunes of the Patriots when they take the field...